Your Growth Partnership
Crux isn’t a “set it and forget it” platform—we’re your ongoing growth partner. The monthly fee covers more than software access; it includes continuous customisation and strategic support to ensure your analytics evolve with your business.What’s Included Monthly
7 Hours of Customisation & Analysis
Every month includes 7 hours for:Dashboard Refinements
Add new metrics, modify visualisations, create custom reports tailored to emerging questions
Attribution Updates
Refine channel definitions, implement new attribution models, adjust campaign tracking
Deep-Dive Analysis
Investigate performance anomalies, identify growth opportunities, validate hypotheses
Strategic Consultation
Discuss metric interpretation, prioritise areas of focus, align analytics to business goals
- Reactive (40%): “CAC spiked last week—can you investigate what drove it?”
- Proactive (35%): “Add cohort analysis segmented by first-order product category”
- Strategic (25%): “Which channels have the highest 90-day LTV customers?”
Direct Support Access
Communication channels:- Email support (response within 24 hours)
- Slack channel (reponse within 12 hours)
- Scheduled calls (booked from monthly allocation)
- Dashboard interpretation and metric definitions
- Configuration sheet guidance
- Data discrepancy investigations
- Technical troubleshooting
- Best practice recommendations
Support questions don’t consume your monthly hours unless they require custom analysis or engineering work.
Platform Improvements
Your monthly fee includes ongoing platform enhancements:- New features: Health indicators, cohort analysis improvements, additional reports
- Performance optimisations: Faster dashboard load times, query efficiency improvements
- Integration updates: New data sources, API improvements, expanded platform support
On-Demand Analysis Service
Need more than 7 hours? Additional analysis is available at £175/hour.How On-Demand Projects Work
1
Scoping Discussion
Describe your question or project goal. We’ll discuss scope, approach, and estimated hours required.
2
Upfront Quote
You’ll receive a clear estimate before we start work—no surprise invoices.Example: “Comprehensive LTV analysis across all acquisition channels: 8-10 hours, £1,400-£1,750”
3
Approval & Execution
Once approved, we prioritise the work and deliver results within agreed timeframe (typically 1-2 weeks depending on complexity).
4
Deliverables
Receive analysis documentation, updated dashboards (if applicable), and recommendations for action.
Common On-Demand Projects
These examples show typical on-demand requests and their approximate scoping:Comprehensive Data Audit (25+ hours, £4,500+)
Comprehensive Data Audit (25+ hours, £4,500+)
Objective: Identify core value drivers through statistical analysis.Deliverables:
- Regression analysis across marketing channels identifying true incrementality
- Customer segment profitability breakdown (by acquisition channel, product category, geography)
- LTV:CAC ratios with confidence intervals
- Prioritised recommendations for budget reallocation
Predictive CLV Modelling (20+ hours, £3,500+)
Predictive CLV Modelling (20+ hours, £3,500+)
Objective: Forecast 36-month customer lifetime value using machine learning so you can see unit economics instantly for every cohort.Deliverables:
- BigQuery ML model predicting customer LTV at acquisition.
- Cohort-level prediction accuracy assessment.
- Dashboard integration showing predicted vs actual LTV.
- Segment-specific LTV forecasts (by channel, product, geography).
Quarterly Performance Deep Dive (20+ hours, £3,500+)
Quarterly Performance Deep Dive (20+ hours, £3,500+)
Objective: A quarterly performance review deck covering core growth functions (marketing, ecommerce, & finance).Deliverables:
- Marketing channel deep dive
- LTV & Retention performance trends and takeaways
- Ecommerce
- Strategic recommendations for next quarter
Custom Cohort Segmentation (6-8 hours, £1,050-£1,400)
Custom Cohort Segmentation (6-8 hours, £1,050-£1,400)
Objective: Create bespoke customer segments for targeted analysis.Deliverables:
- Custom cohort definitions based on your business logic
- Segment performance comparison across key metrics
- Dashboard views enabling ongoing segment tracking
- Activation recommendations for underperforming segments
Executive Reporting Automation (4-6 hours, £700-£1,050)
Executive Reporting Automation (4-6 hours, £700-£1,050)
Objective: Automate monthly/quarterly reporting for leadership or boardDeliverables:
- Scheduled dashboard snapshots delivered via email
- Custom executive summary format
- Automated alerting for metric thresholds
- Board-ready presentation templates
How To Request Support
Using Your Monthly Hours
Submit your requests via email to [email protected] or via our Slack connect channel (if integrated).Support Response Times
| Request Type | Response Time | Resolution Time |
|---|---|---|
| Configuration question | Within 24 hours | Same day |
| Dashboard bug | Within 12 hours | 1-2 business days |
| Analysis request (monthly hours) | Within 24 hours | 3-5 business days |
| On-demand project | Quote within 48 hours | Per project timeline |
Making The Most Of Your Partnership
Be Proactive
Don’t wait for month-end to use your hours. Book recurring check-ins to surface questions continuously.
Share Context
The more we understand your business goals, the better we can tailor analysis. Share your priorities openly.
Ask Why, Not Just What
“Why did CAC increase?” is more valuable than “What was CAC?” Use your hours for insight, not just numbers.
Document Learnings
When we deliver analysis, document key takeaways in your internal systems—build institutional knowledge.
Ready to leverage your monthly support? Get in touch to discuss priorities.