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Your Growth Partnership

Crux isn’t a “set it and forget it” platform, we’re your ongoing growth partner. Every subscription includes 7 hours monthly of dashboard configuration to ensure your analytics evolve with your business, plus access to strategic analysis services when you need deeper investigation.

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What’s Included Monthly

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7 Hours of Dashboard Configuration

Every month includes 7 hours for dashboard adjustments and refinements as your business evolves:

Chart Modifications

Add new charts or visualisations to existing dashboards, swap visualisations for better clarity

Metric Surfacing

Surface different metrics, adjust which KPIs are displayed prominently

Dimension Addition

Add dimensions that already exist in your data layer (product categories, customer segments, etc.)

Layout Adjustments

Modify filters, adjust date ranges, reformat dashboards for different stakeholders
Common uses of included hours:
  • Add new product category breakdown to profitability dashboard
  • Swap bar chart to line graph for better trend visibility
  • Add country filter to channel performance report
  • Adjust dashboard layout for mobile viewing
  • Surface discount code performance in customer analysis
  • Modify health indicator thresholds based on seasonal patterns
Typical turnaround: Same day for simple changes, 2-3 days for new dashboard views.
Monthly hours do not roll over into subsequent months if unused.

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Free Support (Doesn’t Consume Hours)

Get help understanding your data without using your monthly allocation:
  • Dashboard interpretation: Understanding metrics, reading health indicators, navigating reports
  • Configuration sheet guidance: Help using the customisation spreadsheet for channel definitions
  • Data discrepancy investigations: Resolving differences between platforms, troubleshooting data quality
  • Technical troubleshooting: Dashboard loading issues, export problems, access questions
  • Best practice recommendations: How to structure analysis, which reports to use when
If you’re unsure whether a request uses your included hours or is free support, just ask—we’ll tell you upfront before starting any work.

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Platform Improvements

Your monthly fee includes ongoing platform enhancements across the entire customer base:
  • New features: Additional dashboard reports, enhanced health indicators, expanded metrics
  • Performance optimisations: Faster dashboard load times, more efficient data processing
  • Integration updates: New data sources, improved API connections, expanded platform coverage
You benefit from continuous improvement without additional cost—our roadmap is informed by needs across all clients.

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Analysis On Demand

Need deeper investigation beyond dashboard configuration? Our Analysis on Demand service provides custom analytical work billed separately at £175/hour, always scoped and quoted upfront.

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Ad-Hoc Analysis & Deep Dives

Investigations that answer specific business questions requiring custom analytical work: Common requests:
  • “Why did conversion rate drop last week?”
  • “Which products are subsidising others?”
  • “Should we continue this influencer partnership?”
  • “What’s our payback period by acquisition channel?”
  • “Can you produce our monthly marketing review deck?”
Deliverables: Analysis report with findings, insights, actionable recommendations, and supporting data Turnaround: Quote within 48 hours, delivery 1-2 weeks depending on complexity

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Strategic Projects

Complex analytical initiatives requiring significant custom work. All projects include upfront scoping, fixed quotes, and clear deliverables:
Comprehensive regression analysis identifying true incrementality across marketing channels.Deliverables:
  • Customer segment profitability breakdown
  • LTV:CAC ratios with confidence intervals
  • Channel incrementality analysis
  • Prioritised recommendations for budget reallocation
Best for: Quarterly planning, post-fundraise strategy development, new CMO/Growth Director onboarding
BigQuery ML model forecasting 36-month customer lifetime value at acquisition.Deliverables:
  • Cohort-level prediction accuracy assessment
  • Dashboard integration showing predicted vs. actual LTV
  • Segment-specific LTV forecasts by channel, product, and geography
  • Model documentation and methodology
Best for: Subscription businesses, brands with strong repeat purchase patterns, performance marketing optimisation
Design and implement geographic holdout tests to measure true channel incrementality.Deliverables:
  • Test design recommendations
  • Statistical power calculations
  • Tracking implementation
  • Post-test analysis with confidence intervals
Best for: Brands spending £100k+ monthly on performance marketing wanting to validate channel effectiveness
Comprehensive quarterly review deck covering marketing, ecommerce, and finance performance.Deliverables:
  • Channel deep dives with strategic recommendations
  • LTV and retention performance trends
  • Product portfolio analysis
  • Strategic recommendations for next quarter
Best for: Marketing Directors and Heads of Growth who want independent performance review with recommended actions

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Work That Requires Separate Billing

Beyond dashboard configuration and support, these requests are scoped and billed separately: Data Engineering Work:
  • New data models or calculated metrics not in existing data layer
  • Attribution model updates requiring historical reclassification
  • Connecting new data sources (Klaviyo, Gorgias, Fairing, affiliate networks, etc.)
  • Custom CSV uploads and integration
Custom Analysis:
  • Ad-hoc investigations requiring data exploration and analytical work
  • Deep-dive analysis on specific questions or business problems
  • Performance audits and strategic recommendations
  • Executive presentations or board materials
All billable work is scoped and quoted upfront before we begin. If a project requires more hours than estimated, we discuss scope adjustment or seek additional approval—no surprise invoices.

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How It Works

1

Request & Initial Discussion

Share your question or project goal via email or Slack. We’ll discuss your needs and determine approach.
2

Scoping & Quote

We’ll provide a clear estimate with hour range and deliverables before starting work.Example: “Channel incrementality analysis: 12-15 hours, £2,100-£2,625”
3

Approval & Execution

Once approved, we prioritise the work and keep you updated on progress.
4

Delivery & Implementation

Receive analysis documentation, updated dashboards (if applicable), and strategic recommendations with implementation support.

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Making The Most Of Your Partnership

Plan Monthly Hours Strategically

Keep a running list of dashboard improvements throughout the month. Batch smaller requests for efficiency.

Flag Strategic Questions Early

When investigation questions emerge, reach out early so we can scope projects and plan ahead.

Share Business Context

The more we understand your goals and challenges, the better we can tailor dashboards and analysis.

Ask About Scope

Unsure if something uses included hours or requires separate billing? Just ask, we’ll clarify before starting.
Have a dashboard customisation request or strategic question? Get in touch to discuss how we can help.