Skip to main content
Each metric in your dashboard displays one of four health indicators, giving you an instant visual signal of what needs your attention.

​
The four indicators

🟢 Opportunity

Performance is unusually strong. Worth investigating to understand what’s driving the improvement and whether it can be capitilised on.

⚠️ Caution

Performance is below typical levels but not critically so. Monitor closely over the next few days.

⛔️ Urgent

Performance is significantly below historical norms. Investigate immediately to identify and address the cause.

No indicator

Performance is within normal range. No action required. Note no visual indicator is actually displayed to limit cognitive load.

​
How thresholds are set

Different types of metrics use different sensitivity levels. This is because some metrics naturally fluctuate more than others, and we want to avoid both false alarms and missed issues. i.e. false positives & negatives.

​
Volume metrics

Metrics like revenue, orders, and sessions are unbounded—they can range from zero to very large numbers and naturally fluctuate significantly. We use wider thresholds to avoid false alarms:
Being below the 5th percentile means today’s value is lower than approximately 11 of your last 12 same-weekday values. That’s a genuine outlier worth investigating.

​
Rate metrics

Metrics like conversion rate, CTR, and win rate are naturally bounded between 0% and 100%. Because they’re more stable, we use tighter thresholds:

​
Efficiency metrics (lower is better)

For cost-based ratios like CAC, CPC, and CPM where lower values are better, the logic is inverted:

​
Value metrics (higher is better)

For ratio metrics like AOV, LTV, and MER where higher is better:

​
Responding to indicators

When you see ⛔️ Urgent

Act immediately. This metric is performing significantly worse than normal.
  1. Check if there’s an obvious cause (site issues, ad account problems, stock availability)
  2. Look at related metrics—if conversion rate dropped, did traffic source mix change?
  3. Compare against the same day last week to confirm the anomaly
  4. If you can’t identify a cause, escalate to your team
Monitor closely. Performance is below typical but not critical.
  1. Note the metric and check it again tomorrow
  2. If caution persists for 2-3 days, investigate as you would an urgent issue
  3. Consider whether external factors (seasonality, competitor activity) might explain it
Investigate and learn. Something is working unusually well.
  1. Identify what’s different—new creative, audience, or channel mix?
  2. Document the finding for your team
  3. Consider whether this can be replicated or scaled