> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gocrux.io/llms.txt
> Use this file to discover all available pages before exploring further.

# On-going Support

> How Crux supports your growth through included dashboard customisation and strategic analysis services

## Your Growth Partnership

Crux isn't a "set it and forget it" platform, we're your ongoing growth partner. Every subscription includes **7 hours monthly of dashboard configuration** to ensure your analytics evolve with your business, plus access to strategic analysis services when you need deeper investigation.

***

## What's Included Monthly

### 7 Hours of Dashboard Configuration

Every month includes **7 hours** for dashboard adjustments and refinements as your business evolves:

<CardGroup cols={2}>
  <Card title="Chart Modifications" icon="chart-line">
    Add new charts or visualisations to existing dashboards, swap visualisations for better clarity
  </Card>

  <Card title="Metric Surfacing" icon="gauge">
    Surface different metrics, adjust which KPIs are displayed prominently
  </Card>

  <Card title="Dimension Addition" icon="layer-group">
    Add dimensions that already exist in your data layer (product categories, customer segments, etc.)
  </Card>

  <Card title="Layout Adjustments" icon="table-layout">
    Modify filters, adjust date ranges, reformat dashboards for different stakeholders
  </Card>
</CardGroup>

**Common uses of included hours:**

* Add new product category breakdown to profitability dashboard
* Swap bar chart to line graph for better trend visibility
* Add country filter to channel performance report
* Adjust dashboard layout for mobile viewing
* Surface discount code performance in customer analysis
* Modify health indicator thresholds based on seasonal patterns

**Typical turnaround:** Same day for simple changes, 2-3 days for new dashboard views.

<Warning>
  Monthly hours do not roll over into subsequent months if unused.
</Warning>

***

### Free Support (Doesn't Consume Hours)

Get help understanding your data without using your monthly allocation:

* **Dashboard interpretation**: Understanding metrics, reading health indicators, navigating reports
* **Configuration sheet guidance**: Help using the customisation spreadsheet for channel definitions
* **Data discrepancy investigations**: Resolving differences between platforms, troubleshooting data quality
* **Technical troubleshooting**: Dashboard loading issues, export problems, access questions
* **Best practice recommendations**: How to structure analysis, which reports to use when

<Tip>
  If you're unsure whether a request uses your included hours or is free support, just ask—we'll tell you upfront before starting any work.
</Tip>

***

### Platform Improvements

Your monthly fee includes ongoing platform enhancements across the entire customer base:

* **New features**: Additional dashboard reports, enhanced health indicators, expanded metrics
* **Performance optimisations**: Faster dashboard load times, more efficient data processing
* **Integration updates**: New data sources, improved API connections, expanded platform coverage

You benefit from continuous improvement without additional cost—our roadmap is informed by needs across all clients.

***

## Analysis On Demand

**Need deeper investigation beyond dashboard configuration?** Our Analysis on Demand service provides custom analytical work billed separately at **£175/hour**, always scoped and quoted upfront.

### Ad-Hoc Analysis & Deep Dives

Investigations that answer specific business questions requiring custom analytical work:

**Common requests:**

* "Why did conversion rate drop last week?"
* "Which products are subsidising others?"
* "Should we continue this influencer partnership?"
* "What's our payback period by acquisition channel?"
* "Can you produce our monthly marketing review deck?"

**Deliverables:** Analysis report with findings, insights, actionable recommendations, and supporting data

**Turnaround:** Quote within 48 hours, delivery 1-2 weeks depending on complexity

***

### Strategic Projects

Complex analytical initiatives requiring significant custom work. All projects include upfront scoping, fixed quotes, and clear deliverables:

<AccordionGroup>
  <Accordion title="Value Driver Audit (25+ hours, £4,500+)">
    Comprehensive regression analysis identifying true incrementality across marketing channels.

    **Deliverables:**

    * Customer segment profitability breakdown
    * LTV:CAC ratios with confidence intervals
    * Channel incrementality analysis
    * Prioritised recommendations for budget reallocation

    **Best for:** Quarterly planning, post-fundraise strategy development, new CMO/Growth Director onboarding
  </Accordion>

  <Accordion title="Predictive CLV Modelling (20+ hours, £3,500+)">
    BigQuery ML model forecasting 36-month customer lifetime value at acquisition.

    **Deliverables:**

    * Cohort-level prediction accuracy assessment
    * Dashboard integration showing predicted vs. actual LTV
    * Segment-specific LTV forecasts by channel, product, and geography
    * Model documentation and methodology

    **Best for:** Subscription businesses, brands with strong repeat purchase patterns, performance marketing optimisation
  </Accordion>

  <Accordion title="Geo Lift Test Setup & Analysis (15-20 hours, £2,600-£3,500)">
    Design and implement geographic holdout tests to measure true channel incrementality.

    **Deliverables:**

    * Test design recommendations
    * Statistical power calculations
    * Tracking implementation
    * Post-test analysis with confidence intervals

    **Best for:** Brands spending £100k+ monthly on performance marketing wanting to validate channel effectiveness
  </Accordion>

  <Accordion title="Quarterly Performance Review (20+ hours, £3,500+)">
    Comprehensive quarterly review deck covering marketing, ecommerce, and finance performance.

    **Deliverables:**

    * Channel deep dives with strategic recommendations
    * LTV and retention performance trends
    * Product portfolio analysis
    * Strategic recommendations for next quarter

    **Best for:** Marketing Directors and Heads of Growth who want independent performance review with recommended actions
  </Accordion>
</AccordionGroup>

***

### Work That Requires Separate Billing

Beyond dashboard configuration and support, these requests are scoped and billed separately:

**Data Engineering Work:**

* New data models or calculated metrics not in existing data layer
* Attribution model updates requiring historical reclassification
* Connecting new data sources (Klaviyo, Gorgias, Fairing, affiliate networks, etc.)
* Custom CSV uploads and integration

**Custom Analysis:**

* Ad-hoc investigations requiring data exploration and analytical work
* Deep-dive analysis on specific questions or business problems
* Performance audits and strategic recommendations
* Executive presentations or board materials

<Warning>
  All billable work is scoped and quoted upfront before we begin. If a project requires more hours than estimated, we discuss scope adjustment or seek additional approval—**no surprise invoices**.
</Warning>

***

### How It Works

<Steps>
  <Step title="Request & Initial Discussion">
    Share your question or project goal via email or Slack. We'll discuss your needs and determine approach.
  </Step>

  <Step title="Scoping & Quote">
    We'll provide a clear estimate with hour range and deliverables before starting work.

    Example: "Channel incrementality analysis: 12-15 hours, £2,100-£2,625"
  </Step>

  <Step title="Approval & Execution">
    Once approved, we prioritise the work and keep you updated on progress.
  </Step>

  <Step title="Delivery & Implementation">
    Receive analysis documentation, updated dashboards (if applicable), and strategic recommendations with implementation support.
  </Step>
</Steps>

***

## Making The Most Of Your Partnership

<CardGroup cols={2}>
  <Card title="Plan Monthly Hours Strategically" icon="calendar-check">
    Keep a running list of dashboard improvements throughout the month. Batch smaller requests for efficiency.
  </Card>

  <Card title="Flag Strategic Questions Early" icon="lightbulb">
    When investigation questions emerge, reach out early so we can scope projects and plan ahead.
  </Card>

  <Card title="Share Business Context" icon="comments">
    The more we understand your goals and challenges, the better we can tailor dashboards and analysis.
  </Card>

  <Card title="Ask About Scope" icon="circle-question">
    Unsure if something uses included hours or requires separate billing? Just ask, we'll clarify before starting.
  </Card>
</CardGroup>

***

**Have a dashboard customisation request or strategic question?** [Get in touch](mailto:support@gocrux.io) to discuss how we can help.