# Crux ## Docs - [Pillar 03: Order Value](https://docs.gocrux.io/analysis-framework/aov.md): Diagnosing changes in average order value: product mix, discount behaviour and order composition. - [Pillar 01: Customers](https://docs.gocrux.io/analysis-framework/customers.md): Diagnosing changes in new customer acquisition: traffic, conversion, channels and campaigns. - [Pillar 02: Frequency](https://docs.gocrux.io/analysis-framework/frequency.md): Diagnosing changes in customer retention, repurchase rates and lifetime revenue using cohort analysis. - [The Ecommerce Analysis Mindset](https://docs.gocrux.io/analysis-framework/overview.md): How to focus on the metrics that matter and avoid analysis paralysis. - [Channel Mapping & Configuration](https://docs.gocrux.io/attribution/channel-mapping.md): How to configure your attribution rules, discount code mappings, channel groups, and survey answers using the Google Sheet that powers Crux attribution. - [Attribution FAQs](https://docs.gocrux.io/attribution/faqs.md): Answers to common questions about Crux attribution, including how it differs from GA4 and platform reporting, first-click vs last-click, and configuration. - [How Attribution Works](https://docs.gocrux.io/attribution/how-it-works.md): A step-by-step explanation of the Crux attribution waterfall, covering the five data sources checked in sequence and how first-click and last-click attribution differ. - [Attribution Overview](https://docs.gocrux.io/attribution/overview.md): How Crux captures up to 31% more attributed revenue by combining five data sources into a single attribution waterfall, giving you a complete picture of marketing performance. - [Channel Performance](https://docs.gocrux.io/dashboard-suite/channel_performance.md): The Channel Performance report provides comprehensive marketing channel analysis with detailed performance metrics across campaigns, platforms, and ad groups to optimise your marketing spend and customer acquisition strategy. - [Customers](https://docs.gocrux.io/dashboard-suite/customer_deep_dive.md): The Customer Deep Dive report provides comprehensive customer-level analysis with detailed first order attribution, lifetime value metrics, and product category preferences to understand customer acquisition, behaviour, and profitability. - [Customisation](https://docs.gocrux.io/dashboard-suite/customisation.md): How to tailor Crux to your business using the configuration sheet. - [Daily KPI Performance](https://docs.gocrux.io/dashboard-suite/daily_kpi_performance.md): The Daily KPI Performance report provides a top level overview of your core business KPIs. It is the go to report for an overview of daily performance and metric trends. - [Influencer Performance Report](https://docs.gocrux.io/dashboard-suite/influencer_performance.md): The Influencer Performance report provides comprehensive analysis of influencer marketing campaigns with post-level performance metrics, automatic winner identification, and complete order attribution tracking. - [LTV & Retention](https://docs.gocrux.io/dashboard-suite/ltv_retention.md): The LTV & Retention report provides an overview of customer lifetime value and retention metrics along with the ability to drilldown into specific cohort segments. - [Meta Ad Fatigue Report](https://docs.gocrux.io/dashboard-suite/meta_ad_fatigue.md): Classify every active Meta ad by fatigue state and forecast 60-day portfolio viability using survival-curve modelling and target-spend planning. - [Meta Performance Report](https://docs.gocrux.io/dashboard-suite/meta_performance.md): The Meta Performance report provides comprehensive Meta Ads analysis with detailed ad-level performance metrics combining platform data, session tracking, and order attribution to optimise your Meta advertising campaigns. - [Orders](https://docs.gocrux.io/dashboard-suite/orders.md): The Orders report provides a comprehensive view of all DTC orders with detailed customer, product, financial, and marketing attribution data to analyse order patterns, customer behavior, and marketing effectiveness. - [Dashboard Suite Overview](https://docs.gocrux.io/dashboard-suite/overview.md): Comprehensive insight covering orders, customers, marketing channels, and lifetime value. - [Paid Search Performance Report](https://docs.gocrux.io/dashboard-suite/paid_search_performance.md): The Paid Search Performance report provides comprehensive analysis of Google Ads and Bing Ads campaigns with detailed ad group-level performance metrics combining platform data, session tracking, and order attribution. - [FAQs](https://docs.gocrux.io/health-metrics/FAQs.md): Common questions about health metrics and indicators - [Metric definitions](https://docs.gocrux.io/health-metrics/definitions.md): Complete reference for all health metrics tracked in your Crux dashboard - [Health indicators](https://docs.gocrux.io/health-metrics/indicators.md): Understanding the four-tier alert system and what each indicator means - [Overview](https://docs.gocrux.io/health-metrics/overview.md): How we automatically monitors your key metrics and alerts you to what needs attention. - [Health score](https://docs.gocrux.io/health-metrics/score.md): Understanding the 0-100 health score for granular performance comparison - [Home](https://docs.gocrux.io/index.md): Everything you need to get the most from Crux - [Frequently Asked Questions](https://docs.gocrux.io/overview/faqs.md): Common questions about the Crux platform, data, and implementation. - [Getting Started](https://docs.gocrux.io/overview/getting-started.md): Your onboarding journey from kickoff to daily dashboard usage. - [On-going Support](https://docs.gocrux.io/overview/ongoing-support.md): How Crux supports your growth through included dashboard customisation and strategic analysis services - [What is Crux](https://docs.gocrux.io/overview/what-is-crux.md): A Shopify analytics service that enables daily business triage by consolidating all your data into a single source of truth.